Secondary Packaging Trends: Retail, E-Commerce, Direct-to-Consumer

With traditional retail storefronts under siege from a rapid expansion of online shopping, and foot traffic down for the foreseeable future, brand manufacturers have an opportunity to strengthen consumerdirect channels. The participants interviewed for this white paper shared their insight on secondary packaging trends driven by retail demands, e-commerce growth, and the emerging opportunities for CPGs to establish a direct-to-consumer (DTC) connection.