October 7, 2020
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How to Access Your Leads
You can now access your leads in two places! Lead reports are available in your exhibitor dashboard and via PMMI Media Group’s complimentary, lead management platform, LeadWorks.
LeadWorks offers more in-depth qualifying information like the contact’s industry, job duty, buying interest and more. As an exhibitor, your company is automatically enrolled in the LeadWorks platform.
We have combined all of the information you’ll need to understand lead capture and access, in one place. From how a lead is generated, to a step-by-step tutorial on accessing your leads in your dashboard and LeadWorks, we have covered it all.
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How to Prepare Your Showroom Staff to Interact with Visitors and Capture Leads
Join us for a webinar on October 13 at 1 PM CT as leading B2B marketing expert Jefferson Davis, President, Competitive Edge, provides insight on how to select and prepare your staff for interacting with attendees during PACK EXPO Connects. Webinar attendees will receive a custom electronic participant workbook and will learn about how to make the most of your showroom interactions and ways to promote follow up post-event.
Amazon’s Director, Customer Packaging Experience Kicks off the Event
Attendees will be excited to start PACK EXPO Connects as Dr. Kim Houchens, Director, Customer Packaging Experience at Amazon opens the event with a Sunrise Breakfast session on November 9 at 8:30 AM CT. Dr. Houchens will focus her message around “Engineering your packaging to meet the challenges of eCommerce fulfillment.”
Test Your Live Demos
Those who are listed as a presenter for live demos during PACK EXPO Connects should have received an email from Map Your Show listing the date, time and how to test your live demos. Learn all about the Best Practices and Technical Specs prior to setting up and testing your presentation.
Here are some additional resources that may be helpful:
Remember to review and publish all of your demos! In order for attendees to view and add your demos to their planner, they must be published. You can publish them through the Live Demo section of your Exhibitor Dashboard.
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Live Demos with Group Chat
Be sure you’re ready to interact with attendees asking questions via the group chat function on your live demo. During your presentation, you (or an assistant) will want to keep an eye on the Q&A area for questions that are being submitted. You can answer them verbally as you are presenting or as a chat response if you are playing a video at that time.
Take Advantage of the Customer Invite Program
To add to the value of your exhibiting experience at PACK EXPO Connects 2020, you have the opportunity to invite your clients and prospective customers to attend and visit your showroom. To help you share this special offer, PACK EXPO Connects has teamed up with NVYTES to provide free marketing tools.
The Customer Invite Program is a complimentary and convenient exhibitor resource proven to drive traffic to your virtual showroom and attract valued attendees to your business. This complimentary service provides you with a personalized invitation link and a full set of customized pre-show marketing materials, all in one organized dashboard for a user-friendly experience. All of these tools use trackable links so that you can measure your success and connect with your contacts that registered for the event and start connecting in advance!
Check your inbox! All exhibitors were sent an introductory email outlining this program last Wednesday, Sept. 30. You can access the program from the exhibitor dashboard at any time.
Reach Top Industry Media
To amplify your reach, we encourage exhibitors to let the media know about new products and innovations, invite them to a virtual media event or coordinate interviews. You can find a comprehensive media list here.
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PACK EXPO Connects Digital Media Center
Uploading your company’s media kit to the PACK EXPO Connects 2020 Digital Media Center allows the press to easily access news about your company’s innovations and new technologies.
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Directions for Exhibitors to Upload Their Material
1. Go to the Exhibitor Dashboard
2. Log-in using your credentials. If you do not have your log-in information, please contact expo@pmmi.org for assistance.
3. Once you log-in click on the “Upload Collateral” tile.
4. Upload documents from your computer and select “press” on the Type dropdown. When naming your release, be sure to include key words to facilitate the search process.
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Hosting a Media Event at PACK EXPO Connects 2020?
We would love to help get the word out for you! Let us know if you are planning to host any
virtual media briefings so that we can list them in the Online Media Center. Contact Shana Marais at smarais@pmmi.org to get your briefing listed.
PMMI Media Group | 401 N Michigan Ave, Suite 300, Chicago, IL 60611 | Phone: 312.222.1010
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This email was sent by PMMI Media Group, publisher of Packaging World, Automation World, Healthcare Packaging, Contract Packaging, OEM, ProFood World and Mundo PMMI. PMMI Media Group is a division of PMMI, owner and producer of the global portfolio of PACK EXPO shows. By engaging with PMMI, you have provided your consent for PMMI to process and store your personal information for purposes of communicating with you. Your consent for PMMI to retain and use this data will remain active until expressly revoked by you. All questions regarding data privacy policies, practices, or portability, as well as requests to revoke consent are covered in our privacy policy or can be addressed to dataprivacy@pmmi.org. PMMI may also make use of your data for other communication purposes, such as to inform you of other important industry developments, programs, or publications that may be relevant.
